World Biz Magazine recognizes CEOs Hamutal Yitzhak of Else Nutrition, as well as Shahar Fogel of Rookout, for their innovation and insight.
World Biz Magazine chose two Israeli chief executive officers — Hamutal Yitzhak of Else Nutrition and Shahar Fogel of Rookout – to receive “Top 100 Innovation CEO” awards for 2021.
The award recognizes product, service, functional, strategic, and managerial innovation as well as “exceptional commercial insight and market integrity.”
As No. 1 on the list, Yitzhak was the subject of a multipage cover story for her role in “reshaping infant nutrition.”
She spent years working with a team to develop Else Nutrition, the first plant-based, globally patented dairy-free and soy-free baby formula, which hit US store shelves last March.
World Biz Magazine Editor in Chief Mike Walters said: “We received over 40,000 entries for our 2021 awards. To be selected #1 is a testament to Hamutal’s contributions to raising standards in infant and child nutrition. In the face of overwhelming barriers to entry, she has brought a real alternative to the market; one that is cleaner, healthier and better for the environment. Else Nutrition has successfully disrupted its space and is on the cusp of global expansion, providing an exciting opportunity for investors.”