In-D-Negev is held at around the same time and not too far away from the Guitar Festival. It’s a musical extravaganza in the desert of a very different kind. Now in its fourth year, its name is a play on words that emphasizes its focus on Israeli “indie” rock music.

Ever heard of Lovegrenade? How about Mad Bliss, The Aprons or the Underwater Fireman? No? Then In-D-Negev should be an ear-opening experience. The festival runs for three days and attracts upwards of 4,000 music lovers who pitch their tents in an open area next to Kibbutz Gvulot, home to one of its co-founders.

Gvulot was established in 1943 to explore ways in which agriculture could flower in the desert. That mission has been expanded to help independent bands to blossom in a supportive environment where everyone gets their 15 minutes of fame. If it weren’t for Gvulot, the bands might be relegated to basement clubs in seedy parts of Tel Aviv.

The next In-D-Negev will take place on September 30th to October 2nd.