Robert Kraft’s foundation launched the “#StandUptoJewishHate” campaign last year to raise awareness about antisemitism and the importance of opposing it. Now, it plans to bring that campaign during the matchup between the San Francisco 49ers and the Kansas City Chiefs.
An icon of Black history takes center stage in an ad placed by the Foundation to Combat Antisemitism on Sunday night’s Super Bowl LVIII, expected to be viewed by 100 million people.
Its Super Bowl ad features Clarence B. Jones, the former lawyer and advisor to Martin Luther King, Jr. who drafted King’s famous “I Have A Dream” speech for the 1963 March on Washington. He and Kraft have engaged in a conversation about the historic Black-Jewish alliance in U.S. politics, according to videos posted online by the foundation.
“You know how to make a 93-year-old man cry,” Jones tells Kraft in one video, after the Jewish owner of the New England Patriots informs him that their conversation would feature in the Super Bowl ad.
The ad, whose airtime industry experts estimate cost $7 million, comes at a tense moment in Black-Jewish relations in the United States. Many Black activists have allied themselves with the Palestinian cause in Israel’s current war against Hamas in Gaza, in what many Jews are experiencing as a painful fracture in a long (and idealized) history of shared civil rights advocacy.
The war has also induced a spike in reported incidents of antisemitism in the United States and beyond.
Source - JTA/X - Image - Courtesy of Foundation to Combat Antisemitism