MAR 29, 2024 JLM 66°F 07:01 PM 12:01 PM EST
Vanilla spice: Arid Israel produces potent tropical pods

In his busy Tel Aviv restaurant, chef Yair Yosefi adds a magic ingredient to his signature cake: Israel’s first commercially produced vanilla providing what devotees claim is perhaps the strongest ever flavor.

It is made by Vanilla Vida, a new food-industry player that says its computer-guided curing process, along with other high-tech cultivation methods, can scientifically craft each batch of vanilla to a specific taste.

The company, founded in 2020, could prove to a be lucrative venture, producing what has become the world’s most precious spice after saffron.

Many mass-produced foods, from ice cream to milk shakes to soy milk, are usually flavored with artificial vanilla -- but the real organic stuff is still very expensive and sought-after.

Source: Al Arabiya

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