30 percent of food crops never reach the market. It's a mega problem and one the world must address quickly. Israeli startups think they have answers.
“About 30 percent of the food that is grown does not get to the supermarket. It’s lost on the way. That’s a huge amount,” says Dganit Vered, CEO of Smart Agro Fund, an Israeli public R&D partnership advancing startups that address big problems in agriculture.
And this is a heck of a big problem.
At the growing stage, Israeli companies such as Agritask apply advanced intelligence to farmers for optimizing yield, and to food and beverage companies for optimizing efficiency and scalability.
Agritask is helping to cut field losses of 50 types of crops on 230,000 farms in 35 countries. Insurance companies and food and beverage companies, such as Heineken and Starbucks, rely on Agritask data to increase predictability, manage risk and reduce waste along the supply chain.