I'm That Jew began as an original six-minute video titled #IMTHATJEW, which has been seen almost 15 million times across social media.
The video pays homage to different types of Jews across political leanings, professions, aspirations, nationalities, and personal preferences, showing the diversity that exists among the Jewish People.
Visually, it includes a long list of Jewish politicians, actors, artists, musicians, officials, celebrities, doctors, novelists, and scientists, from Amy Winehouse, Shimon Peres and Sergey Brin, to Steven Spielberg, Golda Meir, Michael Bloomberg and the Beastie Boys.
With antisemitism ever-present and always on the rise - during times of peace and especially when Israel is being attacked by terrorists in times of war, this message of Jewish pride is essential. To bind us.