The Jewish people learned in the last century what happens when hatred becomes normalized: first under the German Nazis, and today through the Arab Nazis that glorify terror and openly seek Israel’s destruction.
Calling them Nazis may sound harsh, but it is exactly "soft language" has helped this hatred spread.
When Israelis say Arab terrorism cannot survive without broad social support, critics immediately accuse them of generalizing. Yet terrorist movements cannot operate in a vacuum. They need money, protection, recruits, public sympathy and a culture that presents murder as resistance.
Now this same weakness in society is allowing hatred of Jews to be normalized far beyond the Middle East.