Sephora has ended its collaboration with Iraqi-American beauty entrepreneur Huda Kattan following the circulation of antisemitic content she shared with her 1.7 million TikTok followers.

Kattan, founder of the global cosmetics brand “Huda Beauty,” posted a video in July promoting a conspiracy theory that blamed Jews and Israel for some of the world’s most devastating events over the past century.

In the video, she claimed, “All the conspiracy theories that come out have a lot of evidence behind them — that Israel was behind World War I, World War II, 9/11, October 7 — they allowed all of these things to happen.”