Israel is adopting international messaging recommendations Charlie Kirk gave Netanyahu before he was assassinated.
That’s according to Walla’s Idan Kweller, who reported that “working with the Prime Minister’s Office, officials are gradually implementing key elements of Kirk’s message, which highlighted growing concern over Israel’s deteriorating image among younger audiences in America.”
A quick reminder: months before his death, Kirk wrote Netanyahu a seven-page letter, in which he provided advice on how to counter “anti-Israel sentiment” amongst the younger generation. After exploring in detail many of Israel’s PR problems, as well as his own solutions, Kirk wrote: “You are losing the information war which will eventually translate into less political and military support from America. The Holy Land is so important to my life, and it pains me to see support for Israel slip away.”
He ended the letter by including his personal number, in the event that Netanyahu wanted to discuss the issue further.
