Huda Kattan, billionaire founder of Huda Beauty, has been serving more than glam; she’s been spreading anti-semitic conspiracy theories to millions.

She claimed Israel was “behind” World War I, World War II, 9/11, and Hamas’ October 7 massacre – despite Israel not even existing during the first two. Her language about “evil systems” controlling the world for centuries is a thinly veiled reference to Jews.

It took weeks of public outrage before Sephora announced it would review its ties to her. When she finally addressed the backlash, her nearly seven-minute “apology” was defensive and dismissive, insisting her words were “misconstrued.” They weren’t.