In the wake of the October 7th Hamas massacre of Israeli border communities, Elad Stefansky found himself grappling with a painful question – how could he restore his children’s shaken sense of security?

Alongside his brother Yarden, the 46-year-old advertising professional began sketching an idea that would soon become a national symbol of resilience—action figures modeled after IDF soldiers.

The brothers, both called to reserve duty just 10 days after the attacks, used their limited downtime to launch Giborei Israel (Heroes of Israel).