The policy update will be implemented on Facebook and Instagram and comes nine months after the Oct. 7 Hamas terrorist attacks in Israel.
Meta, the parent company of Facebook and Instagram, announced on Tuesday an update to its moderation policy regarding posts that use the word “Zionists” as a proxy to target Jews or Israelis in hate speech.
Meta said it will now remove posts that use “Zionists” to refer to Jews and Israelis in harmful and derogatory ways.
“We recognize there is nothing approaching a global consensus on what people mean when they use the term ‘Zionist,’” Meta explained.
“However, based on our research, engagement, and on-platform investigation into its use as a proxy term for Jewish people and Israelis in relation to certain types of hateful attacks, we will now remove content that targets ‘Zionists’ with dehumanizing comparisons, calls for harm, or denials of existence on the basis that ‘Zionist’ in those instances often appears to be a proxy for Jewish or Israeli people.”
Meta said it made its decision after consulting with 145 external experts “representing civil society and academia across the Middle East and Africa, Israel, North America, Europe, Latin America, and Asia.”
They included political scientists, historians, legal scholars, digital and civil rights groups, freedom of expression advocates, and human rights experts.
Meta’s longstanding policy has been to remove posts that attack people based on protected characteristics such as nationality, race, and religion.
Political affiliations and ideologies are not among those protected characteristics.
Meta also previously only considered the word “Zionist” as a proxy for Jewish or Israeli people in very specific cases, such as when Zionists are compared to rats, which is a common antisemitic trope.
“Going forward, we will remove content attacking ‘Zionists’ when it is not explicitly about the political movement, but instead uses antisemitic stereotypes, or threatens other types of harm through intimidation, or violence directed against Jews or Israelis under the guise of attacking Zionists,” Meta said.
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