Israel National News: After a historic football season at BYU, Jake Retzlaff’s latest honor places him in the company of Michael Jordan and Muhammad Ali: having his face grace an iconic box of food.

Retzlaff, the star quarterback at Brigham Young University, has nabbed a sponsorship deal with Manischewitz, the Jewish food company’s first-ever sports deal. The deal includes special-edition boxes of Manischewitz matzah emblazoned with Retzlaff’s likeness.

Retzlaff, 21, who grew up attending a Reform synagogue in Pomona, California, is BYU’s first Jewish starting quarterback and one of only three Jewish students at the Mormon flagship in Utah. His story has resonated with fans, Jewish and not, both because of his athletic prowess — he threw 20 touchdowns as he led BYU to a 10-2 record in the Big-12 Conference and a top-25 national ranking — and because of his public embrace of his Jewish identity. Retzlaff wears a Star of David necklace around campus and has taken on the nickname “BY-Jew.”