The day’s initiator, Shari Arison: "This is a day that serves as an example of how our world can look all the time, every day of the year"

Good Deeds Day, the flagship initiative of the "Ruach Tova" association from the Arison Group, will mark its 20th anniversary this year and will be held on March 10, 2026. As part of the annual peak day for doing good, over 2.5 million Israelis are expected to participate in thousands of community projects and volunteer activities across the country, under the main message "United in Good."

The initiative, which began in 2007 with 7,000 participants and 120 projects, has become a broad social movement that today includes participation from over 95% of local authorities in Israel, hundreds of business companies, thousands of associations and organizations, and millions of citizens from all sectors and communities. Good Deeds Day is celebrated in 115 countries worldwide and millions of people participate.