Hamas views the hostage deal as the ultimate prize of their “Al-Aqsa Flood” campaign
Psychological warfare: Hamas’ war for hearts and minds through the hostage deal ceremonies
IDF Spokesperson 07.05.2025
Written by Dr. Sagi Polka (Dayan Center, Tel Aviv University) and Adir Oren (Researcher of Islam) and published by the IDF
Hamas views the hostage deal as the crowning achievement of its “Al-Aqsa Flood” campaign and uses it to embed a psychological victory narrative through simple but powerful means—Quranic verses, poetry, images, and slogans in Arabic that resonate deeply within Arab culture, but often go unnoticed or misunderstood by Western and Israeli audiences.
Key elements of this strategy include:
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