Hamas views the hostage deal as the ultimate prize of their “Al-Aqsa Flood” campaign

Psychological warfare: Hamas’ war for hearts and minds through the hostage deal ceremonies

Written by Dr. Sagi Polka (Dayan Center, Tel Aviv University) and Adir Oren (Researcher of Islam) and published by the IDF

Hamas views the hostage deal as the crowning achievement of its “Al-Aqsa Flood” campaign and uses it to embed a psychological victory narrative through simple but powerful means—Quranic verses, poetry, images, and slogans in Arabic that resonate deeply within Arab culture, but often go unnoticed or misunderstood by Western and Israeli audiences.

Key elements of this strategy include:

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Comments
Aliza Circle 21:00 07.05.2025
Hamas doesn't know that there are two ways. The easy way or the hard way. I guess that they chose the hard way. There are consequences for every action.
Aliza Circle 20:21 07.05.2025
Maybe in their world it works, but not in our world.
Aliza Circle 20:19 07.05.2025
I hope that Israel 🇮🇱 wouldn't let Hamas dominate us. We can read them like a book. They want Israel 🇮🇱 to follow their rules and conditions. GET LOST.
[Anonymous] 19:20 07.05.2025
And nobody questions the Israeli army the Prime Minister win. When are they gonna have the trials on those officers that told everybody to stand down? When are they gonna impress these damn officers??
yehuda mizrahi 18:34 07.05.2025
Amalek
[Anonymous] 15:38 05.05.2025
It is the core principle and ideology of Muslims brotherhood. They have started their propaganda weapons from mosques since 1930. Then through Alazhar ,the through Aljazira
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