Tiny amounts of an Indian bitter herb block taste receptors for two hours, says Israeli startup.

A new chewing gum will halt kids’ craving for sugar, thanks to an ancient bitter herb.

Israeli food-tech startup Sweet Victory says tiny amounts of gymnema sylvestre block the sugar receptors on their tongues for two hours, reducing the desire for sweet food or drink — and making them taste bland or even sour.

The company launched a mint-flavored version for adults in January, and is now developing a tutti-frutti gum for kids, which should hit the market later this year.