For many professionals in tech it’s become a yearly ritual. As the New Year rolls around, right after the holiday festivities end, and before the hectic pace starts, the technology and business community gather in Las Vegas for the Consumer Electronics Show.

CES, the largest trade show in the world, has evolved from focusing on gadgets to hosting pavilions, experiences, and booths of technologies as diverse as mobility, climate tech, civic tech, gaming, content, Web3, metaverse, and even food tech.

The most noticeable thing upon entering this pavilion is that the Israeli Export Institute’s pavilion in the middle of the show floor was buzzing! There were companies representing all verticals in the ecosystem, and clearly things were happening, judging by the positive conversations.

Oliver Mitchell, partner at ff Venture Capital, noted: “Israel’s star was bright with a dozen startups at different stages representing a cross-section of innovations. In fact, their international pavilion was probably the busiest of all the booths in the Venetian.”

Early-stage Israeli companies utilize a conference like CES to connect with potential customers and get face time with prospective clients from large corporates who may not be accessible otherwise.