It's about convincing Jews everywhere to let themselves be killed by Muslim terrorists
An Anti-Israel group urges US Jews not to defend Synagogues against Islamic terrorists.
If Not Now, is an anti-Israel BDS group, whose gimmick is pretending it’s an organization of “Jewish youth.” (In reality, many of its members are not Jewish and it’s a typical far leftist organization.) There was a period when If Not Now pretended that it was something other than a fan club for Hamas or anyone killing Jews.
Then Oct 7 came around and If Not Now issued a statement declaring that, “we cannot and will not say today’s actions by Palestinian militants are unprovoked” and “their blood is on the hands of the Israeli government.”