NEWSRAEL: As the saying goes: "There is no such thing as bad publicity".

Ynet acknowledges that the last battle in Gaza was a total loss for PIJ, but they don't or don't want to understand that the fighting was about PR, how they "looked" in the public.

 As you can see in the report, the important issue here was an inner-Palestinian public relations contest. The terrorists killed, the bombing, their utter impotence to harm Israel was not important.

Since the fighting they put out daily posters and videos of macho looking soldiers, and new troops flock to their units.