Anti-Semitism isn’t “coming” to your kids...it’s already in their schools, their group chats, and their campuses, and Masha Merkelova is done pretending otherwise.
In this JNS interview, the founder of Club Z explains why her Zionist teen movement is essentially “prophylaxis”: if we know Jewish students will face anti-Zionism and Jew-hatred, why are we sending them in untrained?
You’ll learn Club Z’s three-pillar model (identity, peoplehood, Zionism), why “rah-rah talking points” fail, and what it looks like to teach teens to speak in “student” and even “professor” language.
The takeaway is sharp and urgent: Jewish resilience has to be built deliberately, over years, before the moment you’re forced to become “the ambassador of Israel.”
