A billboard depicting newly-minted Iranian Supreme Leader Mojtaba Khamenei with the message, “New generation, same terror regime” went up in New York City’s Times Square over the weekend.

“Khamenei 2.0,” reads the billboard campaign, which was sponsored by the Israeli Foreign Ministry and revealed on Saturday. It adds: “Still evil.”

“In Times Square, the message is clear: The face may slightly change, the Iranian terror regime does not,” said the ministry. “Mojtaba Khamenei continues his father’s legacy of repression, war and bloodshed.”