TikTok programs for startups and venture capital funds are being launched in Israel to help managers and marketers use the video hosting service to promote their needs.
In Israel, TikTok has two main audiences at its disposal. The first are local tech companies, a huge market of thousands of companies, including about a hundred unicorns, where the social network hopes to become another marketing channel, along with Facebook, Instagram, and LinkedIn.
The second audience is the Israeli venture capital industry, where TikTok has identified a need among investment managers to get closer to entrepreneurs by expanding their presence in a place where they, in any case, already live: the social networks. TikTok is currently launching the TikTok For Startups program in Israel, designed to help managers and marketers use the social network in a way that best suits their needs.
As reported by Globes?
Image source: Shutterstock
TikTok targets Israel's tech sector
Newsrael News Desk 06.07.2022
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