We have become accustomed to the fact that since the emergence of digital culture into our lives, every day has become the international "something" day. But this time there is hardly anyone who would not be happy to celebrate with one of the products that have become a part of our lives. Some will say addictive, others will say stimulant, some will settle for one cup in the morning (do not talk to him before) and some will not stop sipping it around the clock.

International Coffee Day, which is celebrated right today (October 1) was officially launched for the first time in Milan in 2015 with the aim of promoting fair trade in coffee. Who would have thought then, that 5 years later an epidemic would break out that would change its consumption habits, not only in Israel but all over the world.

Household coffee consumption has risen significantly due to the pandemic. If until two years ago we were used to drinking our cappuccino in the morning, at coffee near home, or at work, then the corona has changed consumption habits and today more and more people have switched to drinking coffee at home, from their own machine.

"There has been a significant increase in coffee consumption worldwide in the last decade. In Israel, too, coffee culture in recent years is among the most developed in the world," says Uri Federman, CEO of Landover Coffee Company . 78% of the adult population in Israel drink coffee.

The average Israeli drinks between 2-4 cups of coffee a day. In addition, the corona has completely changed our consumption habits and we are seeing a significant increase in the demand for homemade coffee. "