"Finding your dream home, or indeed any home, is one of the most overwhelming adventures known to mankind" - admits Omer Granot, president and COO of Localize.

The Israeli startup was set up when its founders were about to make this biggest financial decision of their lives and discovered there’s little data that can be taken from individual home listings, so they came up with a solution. 

Potential homebuyers fill in a free, simple questionnaire about preferences for neighborhoods or boroughs, price range, and the number of bedrooms. Then, they tick off what’s important to them.