As Europe boycotts US and Israeli brands, 'Cola Gaza' and 'Cola Palestine' are gaining widespread popularity; With profits supporting Gaza and contributing to the pro-Palestinian narrative, these sodas are shaking up the market at the expense of known brands
In light of the economic boycott in Europe against international brands tied to the U.S. and Israel as the war in Gaza continues, some savvy entrepreneurs have seized the moment. Enter "Gaza Cola" and "Palestine Cola," two new beverages reportedly making waves in European markets, offering a tasty alternative for boycotting enthusiasts.
This boycott targets brands like Coca-Cola, McDonald's and Starbucks. Time magazine reported in August that the commercial boycott of American and Israeli companies is taking a toll, with sales slumps and layoffs. Those boycotting are turning to local brands to fill the void.
According to Arab media, Gaza Cola hit the UK market in August, joining the ranks of Palestine Cola, a product launched by two Palestinian brothers in Sweden in March. The brothers have crafted a lineup under Palestine Beverages, featuring Palestine Cola, orange drink, lemonade, energy drink and sugar-free cola.